Privacy Policy

Last updated: 11/12/2025

This Privacy Policy explains how ACE Accessories® (“we”, “us”, “our”) collects, uses and protects your personal data when you visit our website and buy our products.

We are committed to protecting your privacy and handling your personal data fairly, lawfully and transparently, in accordance with applicable data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For customers outside the UK, we will also comply with any mandatory local data protection rules that apply.

By using our website or providing your personal data to us, you acknowledge that you have read this Privacy Policy.

1. Who we are and how to contact us

ACE Accessories® who's Head Office is based in the United Kingdom is the data controller of the personal data we collect about you.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Email: info@ace-accessories.co.uk
Telephone: +44(0)20 8249 7885

If you are unhappy with how we handle your information, you also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local data protection authority.

2. Personal data we collect

We may collect and process the following categories of personal data:

2.1 Information you provide directly

When you:

Place an order on our website
Create an account (if available)
Contact us by email, phone or via our contact form
Subscribe to marketing or newsletters (if offered)
Leave reviews or feedback

you may provide:

Identity data: name, title, company name (if applicable).
Contact data: billing and delivery address, email address, telephone number.
Order data: products purchased, order numbers, delivery instructions.
Account data (if applicable): username, password and preferences.
Communication data: messages, enquiries, feedback, reviews, complaints.

2.2 Payment and transaction data

Payments are typically processed by third-party payment providers (for example, card processors or digital wallets). We do not store your full card details on our own systems.

We may receive limited payment information from our payment providers, such as:

Confirmation that payment has been authorised or declined
The last few digits of your card number or tokenised reference
Payment method and transaction ID

2.3 Technical and usage data

When you visit our website, we may automatically collect:

Device and technical data: IP address, browser type/version, time zone setting, operating system and platform, device type.
Usage data: pages visited, time and date of visits, clickstream data, how you interact with our site (for example, which products you view).
Cookie data: collected via cookies and similar technologies (see section 6 and our Cookie Policy, if separate).

2.4 Marketing and communications data

If you sign up to marketing, we may collect:

Your email address and/or phone number
Your marketing preferences (for example, consent status, opt-out requests)

3. How we use your personal data (purposes and legal bases)

We will only use your personal data when permitted by law. We typically rely on the following legal bases: performance of contract, legitimate interests, consent and legal obligation.

3.1 To process and deliver your orders

Managing orders, payments and charges
Delivering products to you
Sending order confirmations and updates

Legal basis:

Performance of a contract with you
Compliance with legal obligations (e.g. tax, accounting)

3.2 To provide customer service and support

Responding to enquiries, complaints and service requests
Handling returns, refunds and exchanges

Legal basis:

Performance of a contract
Our legitimate interests in providing customer support and improving our services

3.3 To manage your account (if applicable)

Creating and maintaining your online account
Managing login details, security and preferences

Legal basis:

Performance of a contract
Our legitimate interests in operating an efficient ecommerce service

3.4 To personalise and improve our website

Analysing how our website is used
Improving layout, content and functionality
Testing new features

Legal basis:

Our legitimate interests in operating and improving our website and services

Where required by law, we will obtain your consent before using non-essential cookies or similar technologies.

3.5 To send marketing communications

Sending information about our products, offers, news or updates by email or SMS (where offered)

Legal basis:

Your consent (for example, where you sign up to newsletters), or
Our legitimate interests in promoting our business, where permitted by law (for example, to existing customers about similar products), and
In all cases, you can opt out at any time (see section 8).

3.6 To protect our business and prevent misuse

Detecting and preventing fraud or unauthorised use of our services
Ensuring network and information security
Enforcing our Terms & Conditions

Legal basis:

Our legitimate interests in protecting our business, customers and website
Compliance with legal obligations

3.7 To comply with legal and regulatory obligations

Keeping records for tax and accounting
Responding to lawful requests from authorities
Complying with consumer protection and product safety laws

Legal basis:

Compliance with legal obligations

4. Sharing your personal data

We do not sell your personal data. We may share personal data with:

4.1 Service providers (processors)

Trusted third-party providers who help us run our business, such as:

Payment processors
Delivery and logistics partners (couriers, postal services)
IT and hosting providers (website hosting, cloud storage, ecommerce platform)
Email and marketing platforms (for newsletters or service emails)
Professional advisers (accountants, legal advisers, auditors)

These providers are required to keep your data secure and only process it on our instructions.

4.2 Other recipients

We may also share data where:

Required by law, regulation or a court/authority order
Necessary to establish, exercise or defend legal claims
Required as part of a business sale, merger or restructuring (in which case data may be transferred to the new owner or entity, subject to appropriate safeguards)

5. International transfers

We are based in the UK, but some of our service providers or their servers may be located outside the UK (and outside the European Economic Area).

Where we transfer your personal data to a country that does not provide an equivalent level of data protection, we will ensure that appropriate safeguards are in place, such as:

Approved standard contractual clauses (SCCs); or
Other lawful transfer mechanisms recognised under UK data protection law.

You can contact us for more information about the specific safeguards used for international transfers.

6. Cookies and similar technologies

Our website may use cookies and similar technologies to:

Enable core site functionality (e.g. cart, checkout)
Remember your preferences
Analyse site traffic and usage
Support marketing or advertising (if used)

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

For more details about the cookies we use and how to manage them, please see our Cookie Policy (if published) or contact us at info@ace-accessories.co.uk.

7. How long we keep your data (retention)

We keep personal data only for as long as is reasonably necessary for the purposes set out in this Policy, including to:

Fulfil orders and provide services
Meet legal, accounting or reporting requirements
Resolve disputes and enforce agreements

Examples:

Order and transaction records: usually kept for 6 years from the end of the financial year in which the transaction occurred (to comply with tax and accounting obligations).
Customer service communications: kept for as long as needed to manage your enquiry and any follow-up, and for a reasonable period afterwards.
Marketing data: kept until you withdraw consent or opt out, or until we determine that the data is no longer accurate or useful.

When data is no longer needed, we will delete it or anonymise it so that you can no longer be identified.

8. Your data protection rights

Depending on your location and subject to certain conditions, you may have the following rights in relation to your personal data:

Right of access – to request a copy of the personal data we hold about you.
Right to rectification – to correct incomplete or inaccurate data.
Right to erasure – to ask us to delete your personal data in certain circumstances.
Right to restrict processing – to ask us to suspend the use of your data in certain cases.
Right to data portability – to receive your data in a structured, commonly used, machine-readable format and/or to have it transmitted to another controller, where technically feasible.
Right to object – to object to processing based on our legitimate interests or to direct marketing at any time.
Right to withdraw consent – where we rely on consent (for example, marketing), you can withdraw it at any time. This will not affect the lawfulness of processing before consent was withdrawn.

To exercise any of these rights, please contact us at info@ace-accessories.co.uk.

We may need to verify your identity before responding and may be entitled to refuse or limit a request where we are legally permitted or required to do so.

9. Marketing communications

If you have chosen to receive marketing communications from us (or we are permitted to send them to you under applicable law):

You can opt out at any time by clicking the “unsubscribe” link in our emails or by contacting us at info@ace-accessories.co.uk.
We may still send you service communications (for example, order confirmations, delivery updates or changes to our terms) as these are not marketing.

10. Security of your personal data

We take appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction or damage. These may include:

Secure servers and access controls
Encryption and/or pseudonymisation where appropriate
Regular security reviews and limited access to personal data on a need-to-know basis

However, no system is completely secure, and we cannot guarantee the absolute security of your data. You are responsible for keeping any account login details confidential.

11. Third-party links

Our website may contain links to third-party websites, plug-ins or services (for example, payment gateways, social media, review platforms). These are not controlled by us.

If you click on a third-party link, the collection and use of your personal data will be governed by that third party’s privacy policy. We recommend that you read the privacy policy of every site you visit.

12. Children

Our website and products are not intended for children under 16 years of age, and we do not knowingly collect personal data from children under that age.

If you believe we may have collected personal data from a child, please contact us so we can investigate and, where appropriate, delete the data.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example:

To reflect changes in our practices; or
To comply with changes in law or regulatory guidance.

Any updates will be posted on this page with an updated “Last updated” date. We encourage you to review this Policy periodically. If we make significant changes, we may notify you by email or via our website.

14. Contact details and complaints

If you have any questions, concerns or requests regarding this Privacy Policy or your personal data, please contact:

ACE Accessories® – Data Protection Contact, United Kingdom

Email: info@ace-accessories.co.uk
Telephone: 0208 249 7885

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK, or your local data protection authority if you are based outside the UK.